Our Change Forward™ Initiative
In the spring of 2022, we planted a seed with the launch of our first-ever sustainable sneaker, the Generation ZERØGRAND II — featuring an innovative upper design crafted in 85% recycled plastic bottles and our patented FlowerFoam™ outsole. Since then, our collection of sustainable products has blossomed and we continue to innovate to deliver consciously crafted footwear, bags and accessories using a minimum of 25% naturally derived or recycled content by weight.
Continuing to grow.
From quick-dry mesh crafted in recycled ocean plastics to recycled PET yarn used for our proprietary Stitchlite™ knit to revolutionary cactus leather belts and durable neoprene bags, we are constantly discovering new ways to include sustainable innovations in our products.
Our patented FlowerFoam™ sole is made with a minimum of 25% natural dandelion rubber, designed to keep you going and growing all day.
Look for this revolutionary sole in countless styles from boots to sneakers and even to our latest collection of fan-favorite ØriginalGrand Oxfords.
When we include leather, we use responsible leather sourcing —seeking tanneries that are gold-rated by the Leather Working Group.
Our SUSTAINABLE products will also include some features made from recycled or reconstituted materials that will deliver upon the needs of our consumers.
From recycled yarns in our shoes to post-consumer waste in our packaging, we will continue to look for additional ways to reduce waste and reuse existing materials.
For other materials—which we use to ensure that our products meet our exacting performance standards and endure long-term wear — we will seek to minimize waste wherever possible.